Monday, June 30, 2025

Protection of families: The role of the world independent financial group of insurance agent

Who1 She came to the office of Normana Galanto in Calgary, Albert, seeking help in saving money for the education of her children. Norman, independent agent World Financial Group (WFGIAC)2 For over 14 years, he helps Kim to provide financial protection at a critical time. “Thanks to the analysis of financial needs, I discovered that Kim has decent income and savings, but she had no life insurance,” Norman reminded. “Her main worry was to ensure the protection of the education of her children, but her current financial strategies did not reflect this priority.” As a result of their conversation, Kim decided that life insurance should be part of her financial plan and bought a policy. Unfortunately, she was diagnosed with a terminal disease and died, while her children were still very young. Insurance agents are in a rare situation to help peace in despairing families, and in this situation Norman was able to provide the benefit of death that helped secure the future of Kim’s children’s education.

“In our school systems there is no basic curriculum for teaching the rules for making intelligent financial investments,” said Norman. “I think that all Canadians by nature want what is best for their families. When we show available options and determine what is best for their family, appropriate solutions can change the purpose of many generations.”

Like many Canadians who come from modest beginnings, financial education was not part of Norman’s education. He often lived with payments to pay before he became an agent and worked many simultaneous jobs – in restaurants, hotels, wholesale grocery stores, as an auditor and mechanic of aircraft – to make the end meet. “And if there was time, my wife and I threw newspapers for extra money,” says Norman.

Elizabeth Zetazate was a midwife in the Philippines before moving to Canada. Currently in Toronto, Elizabeth joined WFGIAC 24 years ago to set up its own insurance company. She attracted her to becoming an agent because she offered the flexibility of both work/life to continue to help families. “WFG is obliged to give everyone a chance,” said Elizabeth. “When I joined, the financial industry was mainly men; but the involvement of WFG in integration gives everyone a chance. I want to teach proper protection. I can help families achieving financial security. I want to strengthen others, just like me.”

Norman and Elizabeth, both Canadians of the first generation from the Philippines, often see themselves in their clients. “The population of immigrants in Canada is growing, and these new Canadians are often well educated,” said Elizabeth, “but when they come to Canada, they are shocked because they feel that they have to start with connections or support. They are afraid that they have no options. They may not have a strong financial knowledge about how things work here. We are here to help them. works.”

Steve Holbrook joined WFGIAC when he was 23 years old. As the eldest son of the Sloven family, Steve was prepared to take over his brick family after graduation. “Before I became an agent, I worked as a chef of the Piekarnia in Edmonton, buying time before taking over the construction company of our family. These plans changed when I had a chance to build my own company and the possibility of helping the education of Canadian families. I felt that it was a mountain that I was supposed to climb,” recalls Steve. “Today I have over 500 licensed agents in my team who work in Canada to offer people financial knowledge that helps them lead the best life.”

Today Norman, Elizabeth and Steve run their own companies, with many office locations that will help families with medium income in Canada to gain financial protection. Wfgiac – and very real people behind the business – have one goal: closing the gap in protection, leaving no family.

“We want our clients and agents to have amazing impressions when they pass through our door,” said Steve. “You know that there is a part of me who is really not proud of how the industry has largely ignored so many medium income families and underestimated their needs. But the other side is that I want to work hard to do hard to do even better work for those families who have been forgotten.” “We see influence on our first -hand clients,” continued Steve. “I had a client who was diagnosed with a chronic disease as a young adult. Her drugs were very expensive to her, but she was protected by a policy that significantly reduced her costs.

Another client has just lost her husband. She regretted her family’s losses; Really destructive time. However, his life insurance policy was able to be a piece of peace in her life, walking forward, soothing some of the finances she felt. That is why we do what we do. “

Agents play a key role in helping everyday Canadians in protecting the future of their families. Their expert advice and continuous support are part of the assurance that families are protected and prepared for life, which they can bring. By closing the protective gap and providing access to financial education, WFGIAC agents have a significant impact on the lives of medium income families in Canada.

O wfgiac: World Financial Group Insurance Agency of Canada Inc. (WFGIAC) offers life insurance and segregated funds via a distribution network of over 20,000 independent agents in Canada. These independent agents are involved in helping people, families and companies in achieving financial security through life insurance, retirement and strategies for building wealth. WFG Securities Inc. (WFGS) offers investment funds by properly licensed persons. WFGIA, WFGIAC and WFGS are associated companies. WFG companies are entirely the owners of indirect subsidiary of Transamerica Corporation.


1 In this article, the names of the insurers have been changed to protect confidentiality, and their stories can be representative for many clients.

2 All agents referred to in this article are independent licensed contractual insurance agents from the World Financial Group Insurance Agency of Canada (WFGIAC).

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