{"id":1031,"date":"2023-12-05T16:35:47","date_gmt":"2023-12-05T16:35:47","guid":{"rendered":"https:\/\/financeify.ca\/?p=1031"},"modified":"2023-12-05T16:35:47","modified_gmt":"2023-12-05T16:35:47","slug":"what-customers-find-on-google-mutual-funds","status":"publish","type":"post","link":"https:\/\/financeify.ca\/index.php\/2023\/12\/05\/what-customers-find-on-google-mutual-funds\/","title":{"rendered":"What customers find on Google: Mutual funds"},"content":{"rendered":"<p><\/p>\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The mutual fund industry helps support the economy.<\/p>\n<p>In a recent report, the Conference Board of Canada said it contributed $17 billion to the country in 2012.  The report also found that the industry created almost 200,000 jobs during this period, and many people continue to use these funds to save for retirement.<\/p>\n<p><strong>To read:<\/strong><\/p>\n<ul>\n<li><strong>The mutual find industry adds billions to the economy<\/strong><\/li>\n<li><strong>Canadians prefer RRSP mutual funds<\/strong><\/li>\n<\/ul>\n<p>While customers will likely ask you about mutual funds, they will also look online for news and investing tips.  Here is a list of the top ten results you can find when searching for &#8220;mutual funds&#8221;:<\/p>\n<h2 class=\"wp-block-heading\">Result #1<\/h2>\n<\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Mutual_fund\" target=\"_blank\" rel=\"noopener\">This article on Wikipedia<\/a> deals mainly with American investment funds.  It contains information about the first mutual funds created &#8211; an instrument originated in Europe &#8211; but this article will not benefit most Canadian clients.<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Result #2<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-02.png\" alt=\"Google search result: #2\"><\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/www.investopedia.com\/university\/mutualfunds\/\" target=\"_blank\" rel=\"noopener\">This article on Investopedia<\/a> also focuses on US funds.  If customers are interested in mutual funds, offer them easy-to-read packages explaining how vehicles are used, taxed and regulated in Canada (<strong>Read: How to delight your customers<\/strong> AND <strong>Audio Advisor: Customers want simplicity<\/strong>).<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Score #3, #6 and #10<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-03.png\" alt=\"Google search result: #3\"><br \/>\n<img decoding=\"async\" style=\"margin-top: 15px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-06.png\" alt=\"Google search result: #6\"><br \/>\n<img decoding=\"async\" style=\"margin-top: 15px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-10.png\" alt=\"Google search result: #10\"><\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/www.tdcanadatrust.com\/products-services\/investing\/mutual-funds\/index.jsp\" target=\"_blank\" rel=\"noopener\">TD<\/a> AND <a href=\"http:\/\/www.bmo.com\/home\/personal\/banking\/investments\/mutual-funds\/funds\" target=\"_blank\" rel=\"noopener\">BMO<\/a> both offer basic information about mutual funds as well as some investing tips on their sites.  BMO also offers <a href=\"http:\/\/www.bmo.com\/home\/personal\/banking\/investments\/mutual-funds\/prospectuses-reports\" target=\"_blank\" rel=\"noopener\">tab containing information about funds<\/a>. <a href=\"http:\/\/www.manulifemutualfunds.ca\/home\/\" target=\"_blank\" rel=\"noopener\">Manulife<\/a> primarily presents the offer of its funds.<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Result number 4<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-04.png\" alt=\"Google search result: #4\"><\/p>\n<p><strong>Analysis: <\/strong>On this page, <a href=\"http:\/\/www.theglobeandmail.com\/globe-investor\/investor-education\/investor-education-fund\/mutual-funds\/\" target=\"_blank\" rel=\"noopener\">the <em>Globe and mail<\/em><\/a>    divided the available mutual fund articles into two categories: those that explain how the funds work and those that provide tips on buying and selling them.  Be ready to answer customer questions about how to use the vehicle.<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Result number 5<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-05.png\" alt=\"Google search result: #5\"><\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/business.financialpost.com\/2013\/02\/08\/mutual-funds-still-popular-with-canadians-but-why\/\" target=\"_blank\" rel=\"noopener\">This <em>Financial Post<\/em> article<\/a> says mutual funds may be losing favor.  It states that &#8220;the advantages of mutual funds are mostly still relevant, but are no longer unique given the emergence of other (similar) investment vehicles, mainly (ETFs).&#8221;  However, if mutual funds still work best for some clients, make sure they understand why.<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Score number 7<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-07.png\" alt=\"Google search result: #7\"><\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/business.financialpost.com\/2013\/10\/04\/5-more-reasons-mutual-funds-stink\/\" target=\"_blank\" rel=\"noopener\">In this article<\/a>, <em>Financial Post<\/em> outlines what investors may not like about the mutual fund industry.  Suggests that managers charge high fees and use confusing terminology.  To ease your worries, check in with your customers regularly to make sure they are satisfied with your services (read also: <strong>How much does this investment cost? <\/strong>AND<strong> Speak simply and honestly to customers<\/strong>).<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Score number 8<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-08.png\" alt=\"Google search result: #8\"><\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/business.financialpost.com\/2013\/10\/04\/so-many-funds-so-many-fees\/\" target=\"_blank\" rel=\"noopener\">This article<\/a> examines a Canadian couple&#8217;s negative experiences with mutual funds.  Review such case studies with your clients and address any concerns or questions.<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Score number 9<\/h2>\n<p><img decoding=\"async\" style=\"margin-top: 5px\" src=\"http:\/\/www.advisor.ca\/wp-content\/uploads\/2013\/10\/search-result-mutual-funds-09.png\" alt=\"Google search result: #9\"><\/p>\n<p><strong>Analysis: <\/strong><a href=\"http:\/\/economictimes.indiatimes.com\/news\/international-business\/asias-top-mutual-fund-hasnt-sold-us-debt-as-default-not-expected\/articleshow\/23910266.cms\" target=\"_blank\" rel=\"noopener\">This article<\/a> discusses the most important Asian investment fund investing in American bonds.  The information in this article will not apply to investors unless their portfolios are also tied to US debt (<strong>Read: What customers find on Google: US debt ceiling<\/strong>).<\/p>\n<p><span style=\"color: #ffffff\">\u2013<\/span><\/p>\n<h2 class=\"wp-block-heading\">Frequently searched terms<\/h2>\n<p>Over the past year, Canadians have searched for &#8220;mutual funds&#8221; on average more than 6,000 times a month.  They also used terms such as:<\/p>\n<ul>\n<li>Hedge Fund (5,400 times per month)<\/li>\n<li>Segregated funds (1600 times per month)<\/li>\n<li>Growth stock mutual funds (1600 times per month)<\/li>\n<li>Mutual Funds Canada (1,300 times per month)<\/li>\n<\/ul>\n<p><strong>You can read more about investment funds:<\/strong><\/p>\n<p><strong>What could unbundling mean for the future of consulting?<\/strong><\/p>\n<p><strong>Blackrock Canada offers mutual funds<\/strong><\/p>\n<p><strong>The evolution of mutual funds opens up opportunities<\/strong><\/p>\n<p><!-- *** MAIN COLUMN END *** --><\/p>\n<div class=\"main-column-end\"><\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-layout-constrained\">\n<div class=\"nua-ad nua-ad--vertical \" data-ad-unit-path=\"\/95740733\/advisor\/practice\/planning_and_advice\/article\/\" data-ad-title=\"Advertisement\" data-ad-targeting=\"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\"><\/div>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained\">\n<div class=\"nua-ad nua-ad--vertical \" data-ad-unit-path=\"\/95740733\/advisor\/practice\/planning_and_advice\/article\/\" data-ad-title=\"Advertisement\" data-ad-targeting=\"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\"><\/div>\n<\/div>\n<div class=\"wp-block-group is-layout-constrained\">\n<div class=\"nua-ad nua-ad--vertical \" data-ad-unit-path=\"\/95740733\/advisor\/practice\/planning_and_advice\/article\/\" data-ad-title=\"Advertisement\" data-ad-targeting=\"eyJsYW5ndWFnZSI6WyJlbl9VUyJdLCJkZXZpY2UiOlsiZGVza3RvcCJdLCJ1cmwiOlsiaHR0cHM6XC9cL3d3dy5hZHZpc29yLmNhXC9wcmFjdGljZVwvcGxhbm5pbmctYW5kLWFkdmljZVwvd2hhdC1jbGllbnRzLWZpbmQtb24tZ29vZ2xlLW11dHVhbC1mdW5kcyJdLCJhaSI6WyIyMjMzOTMiXSwiYXRpdGxlIjpbIndoYXQtY2xpZW50cy1maW5kLW9uLWdvb2dsZS1tdXR1YWwtZnVuZHMiXSwicGFnZS10aXRsZSI6WyJXaGF0IGNsaWVudHMgZmluZCBvbiBHb29nbGU6IE11dHVhbCBmdW5kcyJdLCJ0aXRsZSI6WyJXaGF0LWNsaWVudHMtZmluZC1vbi1Hb29nbGUtLU0tLS1BZHZpc29yLXMtRWRnZSJdLCJmdWxsX3RpdGxlIjpbIldoYXQtY2xpZW50cy1maW5kLW9uLUdvb2dsZS0tTXV0dWFsLWZ1bmRzIl0sInBhZ2UtdHlwZSI6WyJwb3N0Il0sInBnIjpbImNvbnRlbnQiXSwic3MiOlsicGxhbm5pbmctYW5kLWFkdmljZSJdLCJzZWN0aW9uIjoicHJhY3RpY2UiLCJjYXRlZ29yeSI6WyJQbGFubmluZyBhbmQgQWR2aWNlIl0sImNhdCI6WyJJbmR1c3RyeSBOZXdzIiwiUGxhbm5pbmcgYW5kIEFkdmljZSIsIlByYWN0aWNlIiwiVGVjaG5vbG9neSJdLCJ0YWdzIjpbIk11dHVhbCBmdW5kcyJdLCJhdXRob3IiOltdLCJzcG9uc29yIjpbXSwic3BvbnNpZCI6W10sInByb3BEZXB0aCI6IjEiLCJ0ZXN0cGFnZSI6W251bGxdfQ==\"><\/div>\n<\/div>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mutual fund industry helps support the economy. In a recent report, the Conference Board of Canada said it contributed $17 billion to the country in 2012. The report also found that the industry created almost 200,000 jobs during this period, and many people continue to use these funds to save for retirement. To read: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[303,68,139,483,289],"class_list":{"0":"post-1031","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seg-fund-investments","8":"tag-customers","9":"tag-find","10":"tag-funds","11":"tag-google","12":"tag-mutual"},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What customers find on Google: Mutual funds - Financeify<\/title>\n<meta name=\"description\" content=\"The mutual fund industry helps support the economy. 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